Jennifer Aniston Changes Perfume Name at Launch in London

Originally Jennifer Aniston planned to name her new perfume Lolavie, loosely translated from French to English meaning “laughing at life,” but after careful consideration yesterday at the launch of her new perfume in London, she has decided to forgo the name Lolavie for her own name Jennifer Aniston. What prompted Jennifer Aniston to change the perfume name to her own at the very last minute? According to Omg! Yahoo, the name Lolavie was too closely similar to Marc Jacobs’ perfume Lola. Because the change was so last minute, the only name that could easily clear without postponing the launch party was her own name, Jennifer Aniston. What a great way to improvise last minute and get great results! Now no one will be confused by which perfume they are buying, much less whose perfume they are wearing.

I think using her own name Jennifer Aniston was a great business move for the star: everyone knows who Jennifer Aniston is! The name change to her first and last name is actually a better way to gain attention to the debut perfume line by Jennifer Aniston. Plus, Jennifer Aniston has said about the new perfume that it is a fresh and natural scent, which is much like Jennifer Aniston herself! When purchasers wear her perfume and receive compliments on the fragrance, instead of answering that they are wearing “Lolavie,” they will be responding, “Jennifer Aniston,” which has much stronger power overall in identification in the branding.

Jennifer Aniston made a wise decision in changing the name last minute on her debut perfume. Although it may seem simplistic to name the fragrance after herself, they will be no confusion, and she was able to launch the perfume that same day in London.

Do you like the new perfume named after Jennifer Aniston? Let me know!